Verizon Wireless
Nobody tests us
like we test us.
It’s Verizon vs Verizon.
Scroll ↓
Unearthing a powerful Truth
We test our network beyond any standard or expectation.
Verizon’s goal was to reinforce it’s position as the most reliable network. But every carrier claimed reliability. What people didn’t know was the crazy testing our engineers did to ensure our network stood strong. We set our own bar for reliability, far above what the industry or any other carrier required. We were our own toughest test. And that was the beginning of market leading brand campaign for Verizon.
A new frame of reference
Giving the brand the spirit of an athlete
The dedication and hard work of our engineers reminded us of top-tier athletes. So we decided to give Verizon the energy of a sports brand, leveraging quotes from the likes of Michael Jordan as inspiration.
“Every day, I demand more from myself than anybody else could humanly expect. I'm not competing with somebody else. I'm competing with what I'm capable of.”
– Michael Jordan
We did it again
Acting like a champion got us championship results.
Verizon vs Verizon was the highest performing campaign in the 5G era for Verizon, breaking benchmarks for appeal, believability, relevance and consideration. It strengthened our lead in reliability perceptions. And was the highest performing with for our B2B audiences of all time.
Brad and director Chris Cannuciari on set in Perry, Georgia.